BMO InvestorLine best discount brokerage: Surviscor

Scotia iTRADE secured second place while past winner Credential Direct returned to the top three.

“We decided to produce one review this year and focused the additional time on expanding the analysis while re-designing the categories and associated weighting to better reflect the current online customer experience,” said Glenn LaCoste, president of Toronto-based Surviscor Inc. “The industry continues to re-introduce itself with more attractive online offerings and we congratulate BMO InvestorLine for continuing to adjust its product and service offering to meet ever-changing customer needs in this highly competitive industry,” added LaCoste.

“We’re thrilled to be recognized by Surviscor for the second year in a row,” said Julie Barker-Merz, President, BMO InvestorLine. “Receiving this award is a recognition of BMO InvestorLine’s ongoing efforts to provide Canadians with an exceptional online investing experience and is a testament to the hard work and dedication of our team.”

Surviscor’s proprietary scorCard methodology measures over 4000 objective usage-related criteria questions, up 18% from 2013, along with an enhanced cost of services analysis that reviewed over 12,000 individual stock, options, ETF and mutual fund trades from ten unique customer equity and transaction level profiles.

BMO InvestorLine received four category awards, including the ‘Getting Started and Website Transactions’ categories, while Scotia iTRADE, CIBC Investor’s Edge and TD Direct Investing each received individual category awards.

2014 Surviscor Online Discount Brokerage Rankings

Surviscor’s next discount brokerage project, the inaugural mobile brokerage scorCard, will be conducted in the upcoming months.