Content Related to Advisors transcend time of turmoil

Special Feature

2011 Advisors’ Report Card

Advisors report growth in their books and in their pay, but reeling markets may stand in the way of them reaching new heights in the coming year

Special Feature

Advisors transcend time of turmoil

Despite a sputtering economy and many challenges along the way, advisors in all channels are continuing to add assets under management, intensifying their focus on larger accounts and bolstering their reliance on fee-based compensation

By James Langton | September 2011

Despite the turbulence rippling through the world's biggest economies and financial markets, Canadian financial advisors have seemingly managed to transcend the turmoil over the past year — both growing and transforming their businesses along the way.

The latest round of Investment Executive's surveys of advisors plying their trade within the four major financial services industry channels — brokerages, fund dealers, banks and credit unions, and insurance sales agencies — shows that while the market mayhem may not be making life easy for advisors, it certainly isn't derailing their businesses, either. In fact, the portrait of the average advisor that emerges across all the channels reveals that front-line advisors are continuing to add assets under management, intensifying their focus on larger accounts and bolstering their own bottom lines in the process.

The fact advisors appear to be thriving amid extreme market uncertainty makes it all the more impressive. Although IE's surveys were carried out between the beginning of January and the end of June, before the markets were unsettled by the fiscal woes and flagging economic recovery in the U.S., global markets have been grappling with a variety of significant challenges over the past year: from the ongoing European sovereign debt crisis and rapidly rising commodities prices to widespread social unrest in the Middle East and Africa and the far-reaching effects of the March earthquake and tsunami in Japan. Closer to home, worries include the fragility of household finances and the stability of Canada's housing markets.

Despite all of these obstacles to economic recovery and investor confidence, the average financial advisor in Canada has still managed to boost AUM by a bit more than 5%, to $49.5 million in the latest series of surveys from $47 million a year ago. This growth was powered primarily by advi-sors in the fund dealer segment, which saw double-digit growth in average AUM — far outpacing the more modest gains in the brokerage and banking channels.

Chart: The average advisor

Within the fund dealer industry, this stellar AUM growth was driven by the top-producing reps. Specifically, the top 20% of fund dealer reps (as defined by AUM/client household) generated 14.4% growth in AUM year-over-year.

These gains in AUM are also being accompanied by some underlying transformations taking place in advisors' books. For example, the average advisor is not only gaining AUM, but doing so while trimming the size of the client roster. The average number of client households across all channels is down to 280 this year from almost 314 in last year's surveys.

The fact advisors are successfully growing AUM while cutting their client numbers suggests an intensifying focus on higher-value clients. Indeed, this long-running industry trend is also reflected in the shifts in account distribution.

In fact, according to IE's latest data, the smallest accounts (those worth less than $100,000) no longer comprise the largest account category for the average advisor surveyed. (This includes advi-sors with brokerages, fund dealers and deposit-taking institutions; it's not relevant to the insurance channel, in which AUM is a much less significant part of the average advisor's business.) In last year's survey, these sub-$100,000 accounts represented almost 28% of the average advi-sor's book. This year, that share is down to 22.7% of the average book, which is smaller than the share of accounts in both the $100,000-$250,000 range and the $250,000-$500,000 range — each of these latter categories now represents 23.1% of the average advisor's book.